It is important to choose anti-aging ingredients that are gentle however effective.  

Look for products labeled "hypoallergenic", “suitable for sensitive skin” and "fragrance-free." Ingredients like Aloe vera, Centella and Chamomile can be soothing.

It is advisable to patch-test new products and consult with a dermatologist for personalised recommendations based on your skin’s condition.

Discontinue use immediately and assess the affected area. If irritation persists, consult a dermatologist for advice on how to proceed and find suitable alternatives.

The time it takes to see results from serums can vary depending on the specific product and your skin type. Generally, you may start noticing some improvements within 2 to 4 weeks, but full results can take up to 3 months of consistent use.

Higher Concentration: Serums are often packed with potent active ingredients for faster and more noticeable results.

Lightweight: Easily absorbed, leaving no greasy residue.

Deep Penetration: Targets deeper skin layers for maximum efficacy

Customisable: Tailor your skincare routine with serums addressing specific concerns. Allows you to “Lock in actives” (if desired) with a lotion/cream suited to your skin type.

Consulting with a dermatologist or skincare professional can provide personalised guidance based on your skin’s unique needs. 

Should you prefer to conduct a simple test at home, we suggest that you observe how your skin feels and behaves throughout the day

* Normal - Balanced, not too oily or dry.

 * Oily - Shiny, especially in the T-zone.

 * Dry - Flaky, tight, or rough.

 * Combination - Oily in some areas and dry in others.

  * Sensitive - Easily irritated or prone to redness.

Apply products from thinnest to thickest. 

A common order is: 

1. Cleanser 
2. Toner (if used)
3. Serum 
4. Moisturizer (if needed) 
5. Sunscreen (in the morning) 

Make no mistake, the skincare industry is dynamic, with new ingredients often marketed as revolutionary. This can create a perception that older ingredients are less effective, even if they have proven benefits.

An ingredient’s proven effectiveness remains valuable, irrespective of its age. 

While newer ingredients might offer advanced benefits or innovations, established ingredients that have been researched and have proven efficacy over time, gives a trustworthy option to consumers.

Often combining these time-tested ingredients with newer ones can offer a well-rounded approach to skincare.

Antioxidants are beneficial both during the day and at night, but their effectiveness can be influenced by different factors:

Daytime: Antioxidants are essential during the day because they help protect your skin from environmental stressors such as UV rays, pollution, and free radicals. They work by neutralising free radicals before they can damage skin cells and contribute to premature aging. 

Nighttime: Antioxidants also provide benefits at night however, their role changes to supporting skin repair and renewal processes that occur during sleep. At night, your skin focuses on repairing damage accumulated throughout the day.

To maximise the benefits of antioxidants, consider using them in both your daytime and nighttime skincare routines. 

YES, as your skin undergoes repair and renewal processes continuously, however bear in mind that, specific repair activities tend to be more active over certain times:

Nighttime: Whilst you sleep, your skin focuses on repair and regeneration. This is when cell turnover is at its peak, and your skin works to repair damage from UV exposure and environmental pollutants.

After Sun Exposure: Your skin repairs itself after exposure to UV radiation, with processes like melanin production and DNA repair mechanisms helping to reduce damage.

Post-Injury or Wound: After injury, your skin initiates healing processes involving inflammation, collagen production, and cell proliferation to repair damaged tissue.

Daytime: Throughout the day, your skin renews itself, shedding dead skin cells and producing new ones to maintain its barrier function and appearance.

To support your skin’s repair processes, maintain a healthy skincare routine that includes:

• Cleansing
• Infusing active serums 
• Moisturising

Protecting your skin from environmental/free radical stressors like UV radiation. 

Adequate sleep, hydration, and a balanced diet also play crucial roles in supporting overall skin health and repair.